Sargent & Berman Blog

Restaurant review of our client: Short Order

2012-01-26T10:05:00.001-08:00

Restaurant review: Short Order

TOTY Nominations

2010-12-17T15:33:00.000-08:00

Two properties designed by S&B are nominated for TOTY Awards.

Online site allows america to choose the best of the best... get your vote in.

http://www.toyawards.org

PROPERTY OF THE YEAR

Ben10 Alien Force nominated for Property of the Year.

GIRL TOY OF THE YEAR

Princess & Me 18" Doll

Cunard's Grand Celebration Campaign

2010-11-10T13:27:00.000-08:00

Here is our latest POP to support Cunard's Grand Celebration Campaign. Delivered to top-producing storefront travel agencies, our new POP displays includes two pre-affixed gold decals to promote Queen Elizabeth’s Maiden Season 2010-2011 and Queen Victoria’s Americas 2011-2012 Season.

New Disney Princess Packaging

2010-10-18T11:09:00.001-07:00

Our latest work for Disney seems like it will be the hot item for the Holiday Season. See article link below.

http://tinyurl.com/24vlbwk

Mipcom 2010

2010-10-08T16:26:00.001-07:00

Latest from Cannes, France...Our work at the Mipcom show on behalf of Saban Brands...

S&B Wins Gold in Graphis Design Competition

2010-04-30T12:12:00.000-07:00

We have just been informed that Sargent & Berman has won a gold award for excellence in design for the Cunard travel poster series by Graphis, The International Journal of Visual Communications. The posters will appear in the next Graphis Poster Annual 2011.

Our design features Art Deco inspired original illustrations and was inspired by the rich heritage of travel posters that were used to brand ocean travel in the early 20th century. Considered a lost art form, and widely collected, we have successfully revived the classic travel poster as an integral part of Cunard's current global advertising and marketing program.

Updating a Brand We Grew Up With

2009-12-07T14:22:00.000-08:00

We were recently asked to give

Nissin Cup Noodles a face lift.

We used to live on this stuff in

college and still enjoy it. So it

was a lot of fun to redesign. The

client wanted to upgrade their look

without changing the logotype.

Below are a few of the dozens of

designs that were presented.

Of course, we couldn't resist playing with the logotype.

In the end, they chose to test the design below.

Shrimp Anyone?

2009-12-04T12:11:00.000-08:00

We recently completed a packaging exploration

for Bubba Gump Shrimp Company

We are big foodies, so we always love a tasty food

packaging challenge. Can you guess which direction

the client selected? Look for it in the frozen food

section of your supermarket soon.

Our new branding spot for UCLA Health System

2009-12-03T12:31:00.000-08:00

This 15 sec. spot premiered at the Staples Center

during the Laker game on Tuesday, Dec. 1.

We are in our second year of brand development for the UCLA Health System.

The focus of our most recent work is to help them create an effective way to

promote their services to the wider patient community and to foster a spirit of

partnership between physicians, staff and patients. In response, we came up with

the “It begins with U” branding theme. Anchored by a fun 15-second animated spot,

the messaging plays off the relationship between “you” — the patient — and the

“U” in UCLA to reinforce the idea that UCLA Health System is a caring partner

for a holistic approach to good health.

2009-09-04T12:00:00.000-07:00

Our client Bandai with a large-scale Ben10

A life-sized "Ben" (of Ben 10 Alien Force-fame) scoping out the scene at yesterday's Press Conference (Sept 1st) for Anime Festival Asia 2009. CLICK THRU for a selection of pics specifically featuring Ben 10-toys by Bandai on show, and will be represented at the coming November AFA09 (21-22nd Nov 2009).

Our client, Zeke's, top 10 BBQ in the US!

2009-07-22T12:10:00.000-07:00

Smokin'...

Our client, Zeke's Smokehouse, was named one of the top ten BBQ joints in the US! Congratulations!

They are featured on MSN.com and Gayot.com http://tinyurl.com/moe9f5

Check out the Hollywood or Montrose location for some BBQ goodness.

Tokyo Toy Show

2009-07-22T11:50:00.000-07:00

Bandai made a huge splash in Tokyo last week

$20,000 Titanium and Carbon Fiber Chigokin

1/1 Gundam (60 feet tall) celebrating its 30 Year Anniversary
at the Green Tokyo fair.

Harry Potter: The Exhibition

2009-07-13T16:14:00.000-07:00

Exhibition Poster Series

Harry Potter Exhibition Announcement

Our client, the Becker Group, develops traveling exhibits for major motion pictures.
They created one for the Harry Potter franchise, and came to us to create a compelling
support website and print collateral. We designed a poster series, banners, postcards,
bookmarks, lobby cards... just to name a few.
The site features exhibit news, a photo gallery, a calendar of where the exhibit will be
traveling to and more. Launch the site to see for yourself, http://www.harrypotterexhibition.com/