Our new branding spot for UCLA Health System

This 15 sec. spot premiered at the Staples Center

during the Laker game on Tuesday, Dec. 1.

We are in our second year of brand development for the UCLA Health System.

The focus of our most recent work is to help them create an effective way to

promote their services to the wider patient community and to foster a spirit of

partnership between physicians, staff and patients. In response, we came up with

the “It begins with U” branding theme. Anchored by a fun 15-second animated spot,

the messaging plays off the relationship between “you” — the patient — and the

“U” in UCLA to reinforce the idea that UCLA Health System is a caring partner

for a holistic approach to good health.