Thursday, January 26, 2012
Friday, December 17, 2010
TOTY Nominations
Two properties designed by S&B are nominated for TOTY Awards.
Online site allows america to choose the best of the best... get your vote in.
PROPERTY OF THE YEAR
Ben10 Alien Force nominated for Property of the Year.
GIRL TOY OF THE YEAR
Princess & Me 18" Doll

Wednesday, November 10, 2010
Cunard's Grand Celebration Campaign
Here is our latest POP to support Cunard's Grand Celebration Campaign. Delivered to top-producing storefront travel agencies, our new POP displays includes two pre-affixed gold decals to promote Queen Elizabeth’s Maiden Season 2010-2011 and Queen Victoria’s Americas 2011-2012 Season.
Monday, October 18, 2010
New Disney Princess Packaging

Our latest work for Disney seems like it will be the hot item for the Holiday Season. See article link below.
Friday, October 8, 2010
Friday, April 30, 2010
S&B Wins Gold in Graphis Design Competition
We have just been informed that Sargent & Berman has won a gold award for excellence in design for the Cunard travel poster series by Graphis, The International Journal of Visual Communications. The posters will appear in the next Graphis Poster Annual 2011.
Our design features Art Deco inspired original illustrations and was inspired by the rich heritage of travel posters that were used to brand ocean travel in the early 20th century. Considered a lost art form, and widely collected, we have successfully revived the classic travel poster as an integral part of Cunard's current global advertising and marketing program.

Monday, December 7, 2009
Updating a Brand We Grew Up With

We were recently asked to give
Nissin Cup Noodles a face lift.
We used to live on this stuff in
college and still enjoy it. So it
was a lot of fun to redesign. The
client wanted to upgrade their look
without changing the logotype.
Below are a few of the dozens of
designs that were presented.



Of course, we couldn't resist playing with the logotype.

In the end, they chose to test the design below.

Friday, December 4, 2009
Shrimp Anyone?
We recently completed a packaging exploration
for Bubba Gump Shrimp Company



We are big foodies, so we always love a tasty food
packaging challenge. Can you guess which direction
the client selected? Look for it in the frozen food
section of your supermarket soon.
Thursday, December 3, 2009
Our new branding spot for UCLA Health System
This 15 sec. spot premiered at the Staples Center
during the Laker game on Tuesday, Dec. 1.



We are in our second year of brand development for the UCLA Health System.
The focus of our most recent work is to help them create an effective way to
promote their services to the wider patient community and to foster a spirit of
partnership between physicians, staff and patients. In response, we came up with
the “It begins with U” branding theme. Anchored by a fun 15-second animated spot,
the messaging plays off the relationship between “you” — the patient — and the
“U” in UCLA to reinforce the idea that UCLA Health System is a caring partner
for a holistic approach to good health.
Friday, September 4, 2009
Our client Bandai with a large-scale Ben10





A life-sized "Ben" (of Ben 10 Alien Force-fame) scoping out the scene at yesterday's Press Conference (Sept 1st) for Anime Festival Asia 2009. CLICK THRU for a selection of pics specifically featuring Ben 10-toys by Bandai on show, and will be represented at the coming November AFA09 (21-22nd Nov 2009).





A life-sized "Ben" (of Ben 10 Alien Force-fame) scoping out the scene at yesterday's Press Conference (Sept 1st) for Anime Festival Asia 2009. CLICK THRU for a selection of pics specifically featuring Ben 10-toys by Bandai on show, and will be represented at the coming November AFA09 (21-22nd Nov 2009).
Wednesday, July 22, 2009
Our client, Zeke's, top 10 BBQ in the US!


Our client, Zeke's Smokehouse, was named one of the top ten BBQ joints in the US! Congratulations!
They are featured on MSN.com and Gayot.com http://tinyurl.com/moe9f5
Check out the Hollywood or Montrose location for some BBQ goodness.
Tokyo Toy Show
Monday, July 13, 2009
Harry Potter: The Exhibition

Exhibition Poster Series
Harry Potter Exhibition Announcement
Our client, the Becker Group, develops traveling exhibits for major motion pictures.
They created one for the Harry Potter franchise, and came to us to create a compelling
support website and print collateral. We designed a poster series, banners, postcards,
bookmarks, lobby cards... just to name a few.
The site features exhibit news, a photo gallery, a calendar of where the exhibit will be
traveling to and more. Launch the site to see for yourself, http://www.harrypotterexhibition.com/
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